Vacancy: Specialist in donor growth and acquisition

Location: All over Canada

Reports to: Head of Marketing & Donor Growth

Details: Full-time, permanent, union member (four-day workweek, Monday to Thursday, 28 hours/week)

Salary: $54,467 CAD per year (this amount is prorated for partial years of service)

Closing date for applicants: September 2, 2024

About the role:

Want to use your fundraising skills to support Greenpeace’s mission for a green and peaceful future? Greenpeace Canada is looking for an experienced, ambitious and creative fundraising professional to join our team.

Supporters are at the heart of Greenpeace and how we fund our important work. As a Donor Growth & Acquisition Specialist, you will take a leading role in bringing in new one-time and monthly donors to Greenpeace Canada.

As a member of our fundraising team, you will work together with colleagues, freelancers and agency partners to achieve ambitious donor acquisition and revenue targets. You will identify and develop strong support cases and fundraising appeals that show how people can contribute to a better future with Greenpeace and inspire them to give generously. By working together within campaign teams, you will help develop impactful campaigns with strong fundraising potential.

As the primary relationship manager for Greenpeace Canada’s telemarketing and face-to-face agency partners, you’ll know how to build trusted, stable partnerships and motivate teams to do their best work. You’ll also pay close attention to detail when setting up email marketing campaigns, reviewing reports, and preparing budgets.

The ideal candidate will have experience with individual giving and donor recruitment and/or email marketing and supporter communications.

You will join a supportive, collaborative and high-performing team, contributing to ambitious climate action and conservation campaigns. We can’t wait for you to join us!

MAIN RESPONSIBILITIES:

• Identify fundraising opportunities within Greenpeace campaigns and work with colleagues and campaign teams to develop campaigns with high fundraising potential.
• Work with the Donor Growth & Marketing Team to plan themes for digital fundraising campaigns, research and develop copywriting briefs, coordinate copywriting, signing and translation.
• Create, test and send email marketing campaigns to Greenpeace supporters and donors.
• Serve as the primary point of contact and relationship manager for telemarketing and face-to-face partners.
• Together with the Director of Fundraising and the Head of Marketing and Donor Growth, you will develop budgets, goals and plans for recruiting, retaining, upgrading and reactivating monthly and one-time donors through multiple direct marketing channels including in-person canvassing, telemarketing and digital marketing.
• Coordinate payment processes for the monthly giving program. Regularly monitor results and work with agency partners on strategies to correct course and improve as needed.
• Set up and manage the calendar and territory selection for all monthly donation related activities. Work with agency partners to ensure campaigns are launched on time and deadlines are met.
• Work with the data team to establish selection criteria for telemarketing programs (related to monthly donations) and ensure timely delivery of data to agency partners. Work with the data team to establish and maintain data processes and ensure agency partners follow them.
• Create and update regularly all scripts, support cases, briefing materials and Q&As for telemarketing and face-to-face agency partners. Coordinate the creation of acknowledgement letters for all monthly donation collection campaigns.
• Monitor campaign performance, including retention and long-term value of monthly supporters. Ensure canvassers and callers are informed by listening to call recordings, conducting mystery shopping, and regular check-ins with the Supporter Care Team. Work with agency partners to quickly address misinformation or complaints.
• Manage the telemarketing portion of the lead conversion program and work with the Donor Growth & Marketing Team to develop overall strategy and ensure telemarketing partners are provided with a consistent source of qualified leads.
• Contribute to, participate in and lead integrated campaign and project teams as required.
• Other duties as assigned.

Required skills and experience:

• 3-5 years of relevant work or volunteer experience in fundraising, sales, digital marketing or a similar/related field.
• Knowledge of and experience with CRM and email marketing software such as HubSpot.
• Ability to work in a fast-paced and dynamic online environment, manage multiple projects and competing priorities, and keep others on track to meet deadlines.
• Ability to use data and insights to inform future decisions, ability to work with Excel and Google spreadsheets to make calculations.
• You must be an excellent communicator, a great team player and be committed to a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement.
• General knowledge of environmental and social justice issues and knowledge of the general goals and purposes of Greenpeace are required.

• Knowledge of spoken and written English is required; knowledge of French is a strong asset.

• Knowledge of First Nations, Inuit and Métis languages ​​is highly desirable.

• Knowledge of other languages ​​that reflect the diversity of Canada’s many communities is also highly desirable.

Candidates must understand and support Greenpeace’s campaign tactics, including the use of peaceful civil disobedience.

Advantages

Our generous benefits package includes 16 days/4 weeks vacation (prorated to years of service per year); dental and comprehensive health insurance from day one; and a 4-day (28-hour) working week.

This position can be filled anywhere in Canada with fast, reliable internet access. Greenpeace has offices in Montreal, Toronto and Vancouver.

About Greenpeace Canada:

Greenpeace Canada is an independently funded, non-profit organization working to create a greener, more peaceful world by tackling the systems that threaten people and the planet. We challenge government and industry to stop harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience, and engaging the public. To maintain our independence, Greenpeace does not accept corporate or government donations. Greenpeace relies on individual donors and creative partnerships to fund our environmental justice campaigns.

As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and the Land Back movement. We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and are committed to working and consulting with Indigenous peoples to ensure that our campaigns and positions respect Indigenous rights and liberation.

Greenpeace Canada strives to create a workplace enriched by the people, needs and aspirations of Canada’s diverse communities. We seek candidates with diverse perspectives and life experiences to create change, and prioritize candidates from racialized and other equity-seeking groups.

Greenpeace Canada fully recognizes lived experience, unpaid qualifications, as well as education and work experiences from outside of Canada. If you are interested in this role, but feel that you do not meet all of the requirements listed for this position, we strongly encourage you to apply!

Greenpeace Canada has adopted a COVID-19 Vaccination Policy to protect the health of our employees, supporters, and the broader community. Before beginning employment with Greenpeace Canada, you must be fully vaccinated against COVID-19 and provide proof of a Health Canada-approved COVID-19 vaccination. Current and prospective employees who require an exemption from this policy for medical reasons, sincerely held religious beliefs, or other reasons, to the extent protected by applicable human rights law, may apply for an exemption. Accommodations will be granted if they do not impose an undue burden on Greenpeace Canada or pose a direct threat to the health and safety of others.

Application procedure

Please use the link below to apply for this position. Tell us about yourself and why you are the perfect fit for this role by attaching your CV and cover letter.

Your cover letter should include the following:

• Why you want to work at Greenpeace and are inspired to contribute to our mission
• Why you would be a good fit for the position, including a brief summary of your background and relevant skills
• 2-3 examples of how you provided value or made a positive impact in a previous fundraising or similar role

Your resume should include the following:

• Your contact details (name, telephone, email, address)
• Your educational history and qualifications
• Your relevant work and volunteer experience
• Your relevant skills and training certificates
• Your languages ​​and language proficiency level

We would love to hear from you!

Register now.

If you require assistance or accommodations in applying for this opportunity due to illness or disability, please email [email protected] for support.

We thank all applicants, but only those invited for an interview will be contacted.